Marketers employing segmentation and A/B testing have the inability to granularly track inbound call generation without robust functionality around custom parameters.
What is Advanced Call Tracking?
With the Advanced Call Tracking tool, you can create a unique telephone number, associate a call flow, and a Salesforce marketing campaign, and add a custom parameter — This custom parameter is key to the tracking. It can be appended to any URL allowing for an incredibly versatile method of call tracking.
Custom URL Parameters
A parameter can be appended to any URL to a page which includes the tracking Javascript snippet, which trigger the appropriate tracking number to display. This allows you to track various online campaigns for you do not know the originating URL.
For each tracking number’s landing page, make sure the URL includes ?rdnaLabel= string and subsequent custom parameter value.
- Example: https://www.revenue.io/?rdnaLabel=insidesales
By providing an ad network (such as Google Ads) the URL with the advanced call tracking parameter, in the end, you can easily attribute calls made from these campaigns.
Advanced call tracking can be used in almost all online use cases. If the customer prefers to provide a link to their website instead of a number within the ad, then advanced call tracking would allow for DNI which means that you can still track the source of the lead despite not providing a phone number in the actual ad.
Click here to get started with Advanced Call Tracking.