Effective November 8 2023, all Toll-Free numbers must be verified before they can be used for sms messaging in the U.S. and Canada. As of that date, Toll-Free numbers will be blocked from messaging until they've been submitted for verification.
Toll-Free Message Verification for US/Canada
Toll-Free Verification is required for sending outbound SMS messages over Toll-Free phone numbers to US and Canadian subscribers.
These requirements are consistent with industry-wide, global moves to require registration for all A2P messaging traffic which enables a level of trust by verifying the identity and intent of the sender. Consumers are more likely to trust that a call or text is legitimate, increasing engagement.
| Status | Traffic Limits | More Information |
|---|---|---|
|
Not Submitted or Rejected |
Traffic will be restricted and SMS messages won't be delivered. |
Starting on November 8, 2023, ALL Restricted traffic will be blocked in the US. |
|
Pending Verification |
Sending Limits (not guaranteed) Daily: 2,000 message segments Weekly: 6,000 message segments Monthly: 10,000 message segments |
Once verification has been submitted to our Carrier Partners, your number(s) are moved into a Pending Verification status, which allows for daily sending volumes in the US, but subjects your traffic to tighter message filters while verification is processing. |
|
Verified |
3 SMS segments per second by default, but can be increased by request. |
Upon a successful review of your verification submission and carrier approval, your verified numbers will have full access to A2P sending, and a greatly reduced risk for message filtering on Toll-Free traffic towards all major networks in the US and Canada, as long as you adhere to your stated use case and all applicable policies and regulations. |
Verification Process
To begin the verification process, please contact our support team with the following information. Carrier approval will take approximately 1-2 weeks from submission.
| Information Required | Acceptance Criteria |
|---|---|
| Legal Business Name | Provide your business name, as it appears on government and legal forms. |
| Website URL | The website must be valid. If consent is captured from the individual to receive SMS via a form, please provide a direct link to the form if possible. |
| Estimated Outbound SMS Volume (Monthly) | Please provide an estimate for the number of SMS sent within a period of one month. |
| Opt-in Type |
How will consumers be opting in to receive SMS from these toll-free numbers?
|
| Use Case Categories |
Provide the category for your use case for these toll-free numbers.
|
| Use Case Description |
Describe the purpose of this SMS campaign and reason for reaching out to individuals using these toll-free numbers. |
| Opt-in workflow images |
Attach any images that clearly show how an individual will opt-in to receiving SMS from these toll-free numbers. For example, if phone numbers are collected from a web form, provide an image of the form with opt-in/consent clause visible. |
| Message Content |
Provide at least two examples of messages that would be sent from these toll-free numbers. If these messages are templated, include any merge values between brackets. For example: Hello [First Name]! |